The producers of the WOW cafe came to a crossroads when figuring out which move was the best: continuing to travel in the form of festivals around the city or settling down and becoming constant. Some enjoyed the unpredictable scene of the sporadic festivals, but reality hit and money became an issue. Volunteers will only be generous for so long and inconsistency is hard to swing when the population of the volunteers were employed at other institutions (paying institutions, specifically). They took advantage of New York City’s diversity and liberalism with the festivals, attracting feminists and homosexuals from all over the city to relate and find comfort. Community was what drug these people out of their homes and to the confines of these festivals, and what better way to feel this sense by making it stable? They already have the acceptance aspect, being among people of different races and orientations. The diversity was welcomed and the attendees found much comfort in that. With a common community and membership showing up to the events, the organization was also prevalent.
The East Village, with its rather diversified cultures, was the setting for much of the WOW Café’s events. Coincidentally, housing was practical so they were able to start stabilizing at a rental apartment. To add to the ironic fortune, the WOW Café was able to use drug problems and the radical punk rock music scene surrounding the village to their advantage. The alleged dangers of the Lower East Side brought much attention to the area in which the WOW Café performed. The punk-rockers were even invited to participate in the festivals. What a marketing technique! Their scene was very loyal, causing much of their audiences to follow them to different performances. This brought quite the numbers to the festivals. These performers were among the plenty radical artists that drug audiences in to the performances of the WOW Café.
The company used several techniques to keep the idea thriving. They used one venue for all of the different performances. While this is chaotic, the people participating and witnessing found a sense of harmony. The chaos was centralized, which in turn brought loyalty and community.